Line Item Name:
Customer Order Number:
Platform: GroundTruth
Dates:
Retail budget:
Impression count:
Net CPM:
Ad type (display, video, OTT):
Targeting:
Locations:
Placement: (Mobile App, Mobile Web, etc.)
Creative (list file names that are live):
Creative Weighing/Scheduling is correct (if requested):
Destination URL:
Confirm no spaces in URL?
Confirm URL tested and valid?
Are creatives named same as file-name?:
Set drive-to destination for any ad group with a landing page?:
Confirm targeting all devices (including mobile web manually checked)?:
Optimization strategy is delivery? (this should ALWAYS be set to delivery, regardless of what is in the OLI):
Confirm custom landing page details if applied:
Conversion Tracking applied (cross check from OLI)?
Synced to UP?:
Goal Margin:
Line Item naming QA’d:
Ad Group naming QA’d: