Line Item Name:
Platform:
Dates:
Net budget:
Impression Total (OLI):
Impression Buffer Total (Xandr, confirm calculation):
Confirm "Set Budget" is selected:
Net CPM:
Ad type:
Targeting:
Locations:
Placement:
Creative (list file names that are live):
Destination URL:
Confirm no spaces in URL?
Confirm URL tested and valid? Y
Confirm if Splits are applied & why?
Confirm Trafficker Field Filled in?
Confirm 1 day creative audit is applied?
Confirm audit options if bulk-upload creative/creative tags through excel?
Conversion Tracking applied (cross check from OLI)?
Conversion Tracking Names of added:
Cross Device?
Confirm IO and LI impression goals are matched,
or totaled the IO to include all LIs? (Y/N)
Synced to UP?:
Line Item naming QA’d:
If settings do not match our default setup, confirm optimizations have been made:
For OTT Flex:
Confirm all devices enabled:
Confirm Completion Rate Threshold set to 90%:
Confirm NO day-parting applied:
For All OTT:
Confirm recency set to 1 per every 10 min:
Confirm Pluto Publisher has been de-prioritized using splits:
Confirm Spanish deals are not applied if not intentional: