Copy of Snippet "Audience Context"

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Home credit's audience is are people who want to take a loan.

Home Credit Philippines' target market is the underbanked and underserved Filipino population, particularly those who are:

  • First-time borrowers with no credit history.
  • Low- to middle-income earners who may not have access to traditional banking services.
  • Self-employed or informal workers who may not have regular paychecks.
  • Individuals living in rural areas who may not have access to bank branches.
Home Credit Philippines also targets specific customer segments, such as:
  • Government employees
  • Private sector employees
  • Individuals who receive remittances from overseas Filipino workers (OFWs)
Home Credit Philippines' target market is large and growing. According to the Bangko Sentral ng Pilipinas (BSP), only 37.4% of adult Filipinos had a bank account in 2022. This means that there is a large pool of potential customers for Home Credit Philippines.
Home Credit Philippines' target market is also relatively young and tech-savvy. According to the Philippine Statistics Authority, the median age in the Philippines is 25.3 years old. Additionally, 74.3% of Filipinos use the internet. This means that Home Credit Philippines can reach its target market through both offline and online channels.
Overall, Home Credit Philippines' target market is the large and growing underbanked and underserved Filipino population. The company also targets specific customer segments, such as government employees, private sector employees, and individuals who receive remittances from OFWs.