Hi,
I am happy to help provide the full media breakdown for your reference. Please see the full breakdown of spend, management percentage, and applicable monthly programs. Please let me know if you have any questions at all. I am happy to jump on a quick call if needed!
| Channel | Spend |
| Search | $0 |
| Remarketing | $0 |
| Display | $0 |
| Video | $0 |
| Discovery & PMAX | $0 |
| Shopping/VLA | $0 |
| Social | $0 |
| TOTAL MEDIA BUDGET | $0 |
| Dynamic Campaign Feed | $385 |
| Media Spend Management (20% of media spend) | $X |
| C-4 Monthly Program | $X |
| TOTAL ALL IN (Incorporating all media spend, dynamic campaign fees, media management, and C-4/OEM program) | $X/month |
Optional campaign: types may require additional fees (not included in the monthly retainer or SEM Management Fee as stated in this table) for third-party data feeds are as follows: SIM: $185/mo, Dynamic Facebook: $200/mo, Social Lead Ads: $98/mo, and Facebook Oracle Audiences: Varies by spend. Client may choose to opt-in or out of these campaigns at any time and are NOT required to participate in any of them.
Phase One: Optimization & Launch. This is focused on establishing a strong foundation for long-term performance.
- Analytics setup and baseline tracking
- Website teardown with conversion-focused recommendations
- Web property rebuild (core content updates, SEO audit, and four new landing pages)
- Local listings optimization across directories
- Social media management (2x weekly posting + monitoring)
- BDC consultation, including mystery shops
- Campaign launch across digital channels
- Custom Creative Creation
- Market Analysis, Paid Media & SEO Integration
- RDR Driven Insight Through C-4s Market Intelligence Platform
- Competitive Analysis and Go to Market Strategy Outline
- SEO (Monthly Landing Pages) – Optimizing your website to show up organically for customers.
- Email Marketing – 1:1 marketing to deliver your offers directly to customers’ inboxes.
- Custom Creative Design (Homepage Slides, Digital Boards, Eblast Design) – Unique creative assets designed to catch the customer’s eye through engaging visuals.
- Website Management & Sweeps – Keep your website updated and ensure a smooth, user-friendly customer experience.
- Vehicle Specials & Incentive Management (Specials Page, Specials Ad Copy) – Advertise your specials on your site and promote them to customers.
- Social Media Management (Organic & Paid) – Manage organic social posts, paid campaigns, and customer reviews.
- Online Reputation Management (Reviews) – Monitor and respond to customer reviews to maintain a strong online reputation.
- BDC Consulting (Mystery Shops) – Evaluate and improve lead response times to optimize the customer experience.
- Bi-Weekly Reporting & Strategy Calls – Month-over-month reporting on paid campaigns and traffic, including strategic optimizations and campaign opportunities.
- 3rd-Party Lead Analysis – Review leads from third-party sources and analyze closing ratios.
- Strategic Marketing (Campaign Opportunities, Media Mix, Account Plans) – Develop quarterly account plans to align with dealership goals and maximize results.